Sarah Mitchel
Marketing Director
About Me
Results-driven marketing leader with 10+ years of experience driving brand growth and digital transformation for global companies. Proven track record of developing innovative marketing strategies that increase market share, boost customer engagement, and deliver measurable ROI. Experienced in leading cross-functional teams and managing multi-million dollar budgets. Passionate about leveraging data analytics and emerging technologies to create compelling customer experiences across all touchpoints.
Professional Experience
Marketing Director
Lead global marketing strategy for B2B SaaS company with $75M annual revenue. Oversee team of 12 marketing professionals and manage $8M annual marketing budget.
- Spearheaded digital transformation initiative increasing lead generation by 125% and reducing CAC by 30%
- Developed integrated marketing strategy driving 45% year-over-year revenue growth
- Launched successful rebranding campaign resulting in 85% increase in brand recognition
Senior Marketing Manager
Directed marketing programs for enterprise software division with $40M annual revenue. Managed team of 6 and coordinated with sales, product, and customer success teams.
- Led ABM strategy resulting in 200% increase in enterprise account acquisition
- Implemented marketing automation platform reducing campaign deployment time by 60%
- Developed content marketing strategy increasing organic traffic by 180% in 18 months
Digital Marketing Manager
Managed digital marketing channels for B2B technology company. Responsible for SEO, PPC, email marketing, and social media campaigns.
- Redesigned company website increasing conversion rate by 85%
- Optimized SEM campaigns reducing cost per lead by 40% while increasing quality
Skills
Marketing Strategy
- Brand Strategy
- Go-to-Market Planning
- Digital Transformation
- Customer Journey Mapping
- Account-Based Marketing
- Marketing ROI
Digital Marketing
- SEO/SEM
- Content Marketing
- Marketing Automation
- Social Media Strategy
- Email Marketing
- Conversion Optimization
Leadership & Management
- Team Leadership
- Budget Management
- Cross-functional Collaboration
- Stakeholder Management
- Vendor Relations
- Project Management
Analytics & Tools
- Google Analytics
- Hubspot
- Salesforce
- Marketo
- Tableau
- Adobe Analytics
Education
Northwestern University
University of Texas
Contact
Interested in discussing marketing strategy or potential collaboration? I'd love to connect.